After water, sand is the most consumed natural resource in the world, and it is in a process of demise.
The main use of sand in Israel is directed to the needs of construction, industry and paving.
Today, pure sand mining for glass, ceramics and industry use is carried out in the “Great Crater” (“Makhtesh Hagadol”) only.
Yeruham, was established in proximity to it and its economy grew to be based on mining and processing resources.
"Phoenicia" is the LAST factory that produces glass bottles and containers in the country and has a monopoly on the beverage sector. 
The expected closure of the Phenicia glass factory in Yeruham, due to its reliance on a finite natural resource, creates the the need for an urgent solution, but also provides an opportunity to reuse it. 

This project seeks to propose a reuse of the existing industrial buildings of the Phoenicia factory for several programs that can bring about positive environmental, ecological, economic and social changes:


I. A renewable biotechnological system that includes the production, packaging and export of
MEDICAL CANNABIS.
II. The desert nature, characterized by winds, radiation and sandstorms, created the need to plan a connector, the generator of the entire project.
The connector will insulate, preserve and protect the required internal climate inside the greenhouses, up to the factory and the warehouse, in a way that will enable a comprehensive production chain.
III. A proposal of ecological and material alternative for glass & concrete, such as recycled, transparent or frosted polycarbonate and metals.
IV. Re-adapting the Phoenicia factory to serve public programs that will be part of life in the city, 
will break the phenomenon of the "zoning" and include the preservation of the traditional and heavy industry that previously characterized the place and may gradually disappearing from the world.

Phoenicia Glass Factory & The Great Crater - The mining and manufacturing process

From Overuse to Re-Use

The delivery room

The connector (new structures in red) is built from polycarbonate, combined with the rhythm of metal sliding doors.
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